Thousand baidus:The women's shoes field is old two philosophy not jealous first
Close December 31, 2011, thousand baidu nations control a limited company(as follows brief name“1,100 degrees are international”)have become China the second medium upscale is packing and free and unfettered women's shoes dealer.Is underneath to own independence to set up and develop“1,100 degree& rdquos;, &Ldquo;The Yi companion& rdquo;, &Ldquo;Fan Ou Na& rdquo;, &Ldquo;The sun dances”And“The rice Ao& rdquo;Waitbrand, also through the authorization brand& ldquo;Nuo however”Sell women's shoes.Is inside“Thousand baidus& rdquos;The brand wholesales to pay in the Year 2011's with it to add up to, the fourth of low file women's shoes market in the in the center junior high school.
Release the first brand& mdash from 1995;—“Thousand baidus& rdquos;Arrive a successful to reside profession& ldquo;Old 2& rdquo;, Leave the first as long as 1,100 degrees of Yao of the one step but not hasty chase, 1,100 degrees CFO Xu Ting Yu relatively makes open, “Our luck camp strategy not and profession approaching old age 100 beautiful nations put together, but the second that sits a steady oneself hand over chair, steady promote a market of quota.”
philosophy of in the second place
Xu Ting Yu always falsely Kua, the women's shoes market of China has much of total.In large Xu City, the Zhen area of women's shoes with pay to be second only to clothing, often the row is three As.The biggest brand of high level women's shoes market in the outside ocean is 100 beautiful material selfs currently, 2011100 beautiful groups occupy the high level women's shoes market in the whole country of 50.4%, but quota in the market of 1,100 degrees nations then is 7.4%, the market quota in 2012 estimates in 8% to control, but in the third place and in the fourth place shoe industry material self the private market quota is general in 3% or 4% heights.
Structure and form Xu Ting Yu who faces the high level women's shoes market in China floats Kua, “Our competition strategy is to find shelter an oneself development, expand quota in the market, procure some new brands through a ways, such as attraction and merger...etc. at the same time, constitute we add strong product line more, dint diagram quota in the market in the coming 3~5 years can attain two more than number realms and become true second in the market.”
Does that end mean that 1,100 degrees nations want the low level women's shoes in the military advance a market?Xu Ting Yu negated this judgment, “1,100 degrees still save a body in medium high level women's shoes market, we are in the abundant product line of at the same time, more the Qi hopes to lead to go into or produces real high level women's shoes brand.”
In recent years, the girl of China resume in the shoes market keep on the quickest development stage.According to Chinese professionbusiness enterprisethe news distribute core suggests to 270 surveys of initial country fairs in China, the past five yearses, , the year of the quantity and sales of selling of the brand woman's shoes reunites the increment rate cent Mei as 15.54% and 39.19% and far outstrips well-balanced increment rate of retail and shoe profession to consume an increment rate.
Have with skin, box pack, sunglasses etc. very many profession drive nations discard the circumstance rift that the article brand occupies, Chinese upscale women's shoes market's following is as usual the world of domestic brand.To this slowly the court Yu mark clearly a way, “Concentration degree in the market of high level women's shoes market is particularly Gao in China, and basic markets be all predominated by the domestic brand, this mainly because the form of Chinese shoe industry market has very big difference with contents in the western market.In Western Europe, the sale contents of shoe industry is a market to buy goods and sell to a consumer again, very the likeness is at the world of‘Supermarket& rsquo;Form;But in China, hair's selling mode is a shoe industry brand to rent a counter in the 阛阓 and self-run(or through progress dealer) to carry on sale.”
In addition, the women's shoes style replaces many and quick, a year inside will have spring style for summer, summer autumn style, autumn winter style etc. several quarter product.But Japan the shoe industry is basic and then divide spring for a year the style for summer and autumn winter style two quarters of style.And from was provided for goods to come up to say, brand in Western Europe even if had a production line in the outside ocean, logistics base is also in Hong Kong, how in new style of turnover time that robbed to have a market up also had Zhi after.And sell concerning the heat of style, the foreign brand repairs the speed of goods also slower than international brand.Take thousand baidu nations as an example, carry a camp three demarcations are rather located in Nanking, Dongguan and Sui of production material and a development core that is located in Buddha mountain, the whole shoe industry individual owns annually ability for each from have the brand the design productivity for designing 2000-2400 SKU products.
Perfectly right even if have the market& ldquo of etc.;Natural natural cover”Make the oversea women's shoes brand have the personal status to is good to carry on condition, however think a stubborn market, also not easy matter.
General 10 yearses from 1996-2006 years time, resume in the women's shoes market of China a Shu the ground carry on, whole, at this 10 in the middle of the year carry on most for rob an eye of is 100 beautiful individuals, they pretty much tingled benefit ground to keep up with carry on rhythm, and established me the position of shoe industry advanced in age, and 1,100 degrees also adapted to carry on trend and won ground to create my excellent brand.Xu Ting Yu to the suspicious future estimate not definitely, “2006 after till now, the Chinese women's shoes market will get into an integration to expect, will be like surge Tao sand the similar Juan discard a some small business enterprises, essay card, win high level women's shoes the market will be double to assemble, outlet and market will drive majority of brand occupy, jordan heels other small business enterprises again want to get in to will be particularly difficult.”
the circumference of cost exercise
On September 23, 2011, 1,100 degrees nations spread a trading post lord in Hong Kong Huan plank to become available in the market.Go to this abroad three greatest women's shoes the most outstanding(100 beautiful, Saturday(5.97,0.09,1.53%)) all have already formally followed a profits market, to this industry also authenticate the competition of Chinese women's shoes market will add fieriness more in the future.
In the result, thousand baidu nations as early as 2003 become available in the market in Singapore, and this time become available in the market is also Xu Ting Yu to take part in of the beginning most initial heavy burden.Take part in companies to experience public finance in 2002 the director general's Xu Ting Yu at11 the middle of the years that become number of 1,100 degrees are rated as experience& ldquo;Is rich thick”, Before or after experience company in 2003 at Singapore lord the knothole become available in the market, the privatization backs city in 2010 and in 2011 in Hong Kong lord the plank become available in the market, this a series of“Enter to back”Coming to speak to Xu Ting Yu is progress that inspects a person very much.
Coming to speak to international 1,100 degrees is as usual regardless first Singapore to become available in the market Jue empress of Hong Kong become available in the market but any industrious process.Become available in the market in Singapore process in, happen to be“SAS& rdquo;Virus, resources market hence but encounter influence, 1,100 degree the victory become after being eager to squeeze this to influence“SAS& rdquo;The first company of debarkation Singapore lord plank market is also the first Jiangsu province the business enterprise that becomes available in the market in the overseas at the same time behind the virus;Become available in the market in Hong Kong in 2011 the stage cheap nike shoes from china touch a world again finance in great danger, Cu in the market cannot compares with to defend and publish hard nut to crack, but thousand baidu nations as usual kept down, the victory goes ashore Hong Kong lord plank.“‘1,100 craft works, eventually have’Can be treated as the process that corroborates companies to twice become available in the market.”
Singapore capital market backs the application of city to the listed company extremely strict, ask at most 90% shareholders to agree that the price that backs city just grants to back city.Singapore in 2010 is being private to turn process, 1,100 degrees don't have the Dian end the way of PE investment to carry on, but the energy realization that consigns companies to control a shareholder and company for the sake of private turn a task, “This also letting competition and continuing education that I felling and offshore financing institution are particularly demands.”
Speak about why back a city the performance of Xu Ting Yu from Singapore, canning not get the reasonable city Ying rate is an initial reason.“Capacity in Singapore market not big, hand over hurl also not active, so we were firm and resolute to abandon Singapore of market, change direction to slice more be we of Hong Kong profits market.”Be lately adding a capital on the cheap nike run free market, six days of Chinese and Foreign oceans are become available in the market with the consumer goods the business enterprise is few, the market doesn't have the city Ying that uses consumer goods listed company a reasonable for the day of China the rate as well, thousand baidus the city Ying in Singapore market at that time rate only have 6~900%, is also said 1,100 degrees ever basic in Singapore capital market lost again the ability of margin.And look back Hong Kong profits market, not the business enterprises that is backland to get to use a consumer goods for several days all become available in the market in Hong Kong, Hong Kong market also has higher approbation degree to this kind of business enterprise, 2010 ages average city Ying rate all above 2000%.
Xu Ting Yu is exaggerated, become available in the market is a business enterprise from manage artistic skill to arrive a baptism that carries a camp, capital practical ability, however choose which market become available in the market, also demand heel now then of circumstance in the market and capital market of“Personality& rdquo;Share good and bad luck.
Experience“Become available in the market—The owned by public turns—Become available in the market again”The whole capital circumference flows of Xu Ting Yu think, summary guidance, not interest's accumulating Zan is one have to of process.“Become available in the market, back in the whole oversea market city process in, I think that CFO that is a pass should is rise initial have the visual field of internationalization with plenteous finance and take care of a debt of common sense.We adopt when Singapore becomes available in the market of is 《Singapore accountancy's standard 》 , what to accept is 《international accountancy's principle 》 while becoming available in the market in Hong Kong, in the local usage of is 《Chinese accountancy's standard 》 , the principle of difference has to settle however of difference.Is CFO should be familiar to know, control, the usage is unsuited to of standard, ensure to take care of debt news to disclose a precision.Secondly, the cost operations of total amount all raise to calculate according to the basis Zhang eyes of company good enough on of, if department debt root rickety depend, Zhang eyes after aring whole cure Zhi then in the process of becoming available in the market among will be difficult heavily, directly influencing can become available in the market;After becoming available in the market even if still meet to face very big pressure.”
In addition, Xu Ting Yu's maintenance carries on a reasonable city value to hold to hold and on the other hand want reasonable of weigh the advantage of controling a shareholder and small shareholder, moreover and on the other hand can not drop condition in the arm market to persistently request Gao Shi Ying the rate.“At investor related maintenance up, we are always in the light of to do to greatly be strong wes and eagerly recompense the mindset of shareholder, and investor and shareholder together raise.”