The shoe B 2 C profession prospect's allowing of no an optimistic gross profit rate is a heart headache
The prospect of the shoe B 2 C profession allows of no optimism, the gross profit rate still keeps being each at heart pain.Being general cheap nike free run 5.0 to come to speak that the gross profit that do on-line athletics brand leads is about 20%, but this 20% in still need to bear expenseses, such as logistics, warehouse and manpower cost...etc., can say, the shoe B 2 C basic Zheng doesn't arrive what money.
The whole professions have never touched the scale of shoe B 2 Cs to win benefit to order currently.Happy Tao net deputy governor, Chen Hu, evaluate the status of the shoe B 2 C market in present stage thus.This seeming to be not is absurdity, along with the electronic commerce of now the whole management status and environment more and more and really expose, among them embarrassed and the bottleneck also present gradually in people's in front.
Under this kind of status, the prospect of the shoe B 2 C profession also the difficult speech is wonderful.Gross profit the rate still keep being each at heart pain.Being general to come to speak that the gross profit that do on-line athletics brand leads is about 20%, but this 20% in still need to bear expenseses, such as logistics, warehouse and manpower cost...etc., the shoe B 2 C basic Zheng doesn't arrive what money.
On the other hand, this year each shoe perpendicular realm B2 the Cs all suffer a dangerous situation in the source, stock, and gross profit...etc.;Give or get an electric shock companies be all looking for to lately win benefit to order on the other hand, along with cost of continuously ascension, the scale of profession wins benefit to order will more and more high.The profession average gross profit leads not enough 10% and wants 2013 cheap nike to win the benefit at carrying out to need to promote the index sign to 25%-30% just probably currently.
The logistics cost leads Gao
Is hard to provide with low cheap nike free run 4.0 price good service
Exactly is what cause the shoe B 2 C gross profit rate in the market thus low wretchedness, the logistics bottleneck has to calculate one one of the great problems among them.Someone thinks that the shoe B 2 C profession is carrying on to sell the blood type the luck camp.Among them, exchanging the goods is to cause the type of business enterprise cost a high important reason.
Because main current of third squares and express delivery companies business mainly come from the platform business enterprise that the Tao treasure fastens, at sell peak season such as the festival before or after, or Tao treasure etc. release large promotion service, these third squares and express delivery companies will consumedly influence a going together with of the shoe B 2 C business enterprise to send service.The logistics platform is sparse to lack a resources,
Recently, it was excellent to buy net chief marketing officer, Xu Lei, meant to the medium, because the cash on delivery would make the cash lead till Zhang time long, exchange a goods proportion to promote, proceed from lowering to carry camp cost and exchange a goods rate to wait consideration, excellent buy a net have already stopped cash on delivery completely.
Know to all, the internet shopping habit of local consumer is what Tao treasure development gets up, so in their heart, buy thing on the net is reason with low price should.This undoubtedly will let to try want to provide Gao level service of local shoe B 2 C the website faced to hugely win benefit pressure in the beginning.But even if such, each website or express to perfect service of a little bit oversea website elder generation although 1 kind can not go to, the heart look forward to it of carriage, each websites all release rules that have no reason's exchange.
Originally had already born the buying of very big logistics pressure shoe website, for raising a customer experience degree, good joy bought in 2010 mimicry foreign three pairs of promotion modes of shoe in the websites to release two pairs of shoe strategies to again arrive the tacit approval of the shoe B 2 Cs, this undoubtedly again give shoe B the 2 C body in the website up press a mountain.
Two pairs of so-called shoe policies are a customer in the internet shopping if can order two pairs of shoe at the same time by cash on delivery to the dimensions indetermination.After accepting goods fitting, leaves suitable dimensions, another from go together with to send to a member to take a time, all expenseses producing among them are undertaken by the B2 C factory house.
Not only such, because of the dissimilarity of the dimensions and the color, in the future the shoe B 2 Cs also will continue to enhance two pairs of shoe policies.For example release more choices on the color and the dimensions:The same dimensions goes together with a different color, or the same color goes together with different dimensions.
Though this consumedly raises a customer experience degree, but currently, each shoe cost price from the same city express delivery is 10 dollars, two pairs of is 20 dollars, the assumption sends back a pair of shoe, return of the express delivery fee is 30 dollars.