Shoe Qi the beard is bad to assimilate production to should offset the need that the fee simplifies

Must much Chinese athletics thing business enterprise from list category house, again gradually expanded a pass connect the category is these business enterprises to properly subdivide a form by dividing the line a market with the category.What category expert represents is development and produces the profession of some category product.But follow the child of producing the technique means and people to turn a carrying on of market, quality and profession will have in the concern in the consumer's heart depressed, but another of of value, like brand image, good-looking intention, buy of lunch box, help, product kit etc. of must probably have a rally, Chinese athletics thing business enterprise needs to be broken through originally and thinks however the jailbird fasten and subdivide a form from the new thinking market, from New Territory settle my brand fixed position, re- carry out the trade form of oneself.

 

The shoe consumption need cuts

 

Along with the carrying on of social economy and the selection of people living degree, people deal with health, need concerning athletics thing also more come more mightiness and universality, tingle the growth that the benefit started athletics thing industry, make athletics thing house be and compared in the past, outside postponed be extended.One takes part in cutting of crowd.Athletics thing industry already from past with the profession flow for the lord change to the people's market, cloth dress market, flow, health, stabilize several near civil consensus of having becomes, it gains a place the amount of crowds greatly for promote.It two is a movable scene to simplify.Athletics' exercising is more and more diverse, no longer limit at ultra conservative basketball, football, volleyball, badminton, ping-pong, running and visit engineerings like water,etc, the ancient bright and beautiful yoga, Tae Kwon Do and aerobics, tennis and bowling heats and climbs a mountain, hiking, angle for fish an outdoor activity of etc. widely is greeted.The athletics thing activity carries on and also helped the athletic shoes to take, the development of outdoor shoe leisurely thing etc. many wealths.

 

The fluctuation subdivides a solution development way

The athletics thing in China concerns with a business enterprise usually from for the country border brand OEM epitome for the country border tournament the athletics provide equipment to make good, what to walk is the circuit that the category profession turns, such as red double of pleased only get in ping-pong bat and ping-pong table Zhen area romantic, the cheap nike shoes Tai Pu Sen has a Zhen area at the flower nursery furniture and the fish yield to fight to be first.

 

Is this type of with category to subdivide a market of method the advantage of like next three aspectses:Productivity everything is dismissed to an or minority of a few categories, can do big list the scale of the article, thus occurrence become angry a scale effect, float in the sky cost;The profession that can set up some category turns image;Can send away the energy turns over in the function new and sing a cheap nike shoes from china work improvement to carry on a development.These last breeze and OEM market or international professional market is mutually marry, but with public consumption market exist to settle however of partition.

 

The athletics thing of the booming country industry is more opposite than mature, the year growth leads lower, the last few years perfectly right because of house be transfer, the OEM order form of Chinese business enterprise contains more large-scale growth, but the growth rate will slow down in the future.The professional market belongs to many small markets, scale in the market is very limited.BE more opposite than to say, local and public consumption market not only the scale is more big, and growth nimble, the future concerning business enterprise grows up to have selectivity to contain an idea most .The public consumer has the request that the product kit of different application view turns to the athletics thing product, if kicks football the application wear football to take, soccer shoes, football sock and protect protection tools like leg plank,etc;The application wears yoga jordan heels to take while doing yoga and make use of yoga mat etc.;The application wears to assault dress, hiking shoes and carries on the back a backpack and uses to climb a mountain Zhang etc. while climbing a mountain.

 

The deceleration of the social layering ratings and diversified development of culture, make the athletics thing disease in the market soon increase at the same time, consumer concerning athletics thing and the need for helping appear a diversification, characteristic incline to, expenditure, occupation, year count, sex, teach to teach and reserve to experience, region vogue, true colors characteristics etc. compositions may constitute the consumer's need difference.Produce the pretty, price and brand of amount of quality, format head the convenience that is like, purchases, work etc.s be an all likely to be main factor that the consumer saves Juan.Concerning the consumer of margin, the need of these main factors the row preface isn't and mutually each.If some consumers see a cheap space most , the consumer who have pays attention to quality most ;Some consumers are in love professional brand, the consumer who have loves people's brand;Some consumers regard highly rare strange disobey Ao, have of the consumer care title of good-looking.For robbing to have crowd to consume a market, the business enterprise producing an athletics thing product musts act according to characteristics in the subdividing of public consumption market, is subdivided by the past category to subdivide toward the future consumption crowd with applied the way view subdivide to change.