In the future adidas opportunity to add will be in 456 line markets
The adidas big China area implements chief executive officer, Gao Jia Li,(ColinCurrie) to comb marking description to mark Zhi“Flower round headrdquo;, Clothes orange red T-shirt, the agreeable Xu light Jie ground walks into interview room and see go in him attentive quite good, adidas sponsors of Spanish brigade won world cup and European cup champion in a row in early years.
“Oh,Irememberyou!”He part with I shake hands simultaneously say with smile.We once wasn't for the first time to meet face to face as well, this age head is in Shanghai, adidas the second in Chinabrandthe center announced we once adidas of“Lead to 2015rdquos;The strategy once communicates.His review turns head dint very good, eyes Yi Yi gives out light, in the country form the athletics general situation department brand drive stock the evil claw Jue live guttural time, adidas expresses isn't one common good.
2012 quarterly degree, sale in adidas world increases 14%, Chinese area promotes to then arrive 26%.“Increasing is particularly astonishing.”Gao Jia Li arises spontaneously an address head to say.
“Exercise category but speech, some Chinese brand on the sides face a series to challenge, is no matter business the brands as usual all bore some winding.But similar, our brands are more and more strong, have already helped each other dint more and more, we list the brand of the outer circle , on being to flow to express series, is the manufacturing article that carries to launch to sing the praises everywhere;Two is three leaf grass series, the lord beats a modern unrest;Three is a NEO series, is aim at medium small jordan heels scaled all carry the at leisure product of market in the Yi, three serieses all carry on very good.The survey fact that the fact-finding organ of difference promulgates suggests that we of brand the unknown degree produce with brand property and all have to clearly draw to lead.”
Gao Jia Li thinks that adidas with is to maintain high speed increment, initial have a few following reasons:“The head is received benefit to economic environment, in a good economic condition, we of several business all took to suffer from to biggest drive.Secondly, the consumer decides conviction rich remaining on the market, purchasing power Fan Wu, our outlet stocks are very low.And our outlet the company can usually complete to fewly promote before the degree in the first quarter, because the Chinese New Year is it happened that to be placed in the first quarter of degree, it are the vogues of Chinese traditions to buy new suit, new shoe in New Year, overflow manufacturer custom also in carry on selling at a discount to promote sales at this, cause dealer the degree formerly order goods to measure very greatly in the first quarter, this is we can in the first quarter degree the groundwork that maintain breeze.”He presents, this year of after three quarter degree, adidas will the tube even if keep two numbers to increase.
The athletics sponsor cans not to cannot compare with to depend destiny
There is a joke that say so——Rush through to test in olden times, needy scholar night in addition to old big house wall, drive mansion in honey the Si invitation go in to stay for a while, and present to the fare silver two.Recently, 2 people are clinging to say good-bye.The writer says:“Wait me.”Need Sao the person far go, the servant girl asks honey Si:“Do you believe that he will ascend a section?”The honey Si says:“So many Sao persons, always having 1 will be medium.”
Say this joke, not Ye Yu those the Hao toss your daughter to press a treasure luck to launch, flow a brigade before competing ofbusiness enterprise.However, deal with large game to speak, subsidize a fee is more opposite than isn't amount of fraction, and only is a ticket of humble family royal feast just.That end, does adidas sponsor Spain, only is it the destiny that carry a limit?
Perfectly right be not.
Gao Jia Li thinks that at invest Nang Xi to carry on a possibility to study and discuss right and wrong short long often key sticking point of.“Is definite for any business but any such, cheap nike run free for instance the sponsor of athletics marketing, apply for you to a team carry on thorough analyze, prognosticate they the performance in the near future, investigate their morales, cause individual the player has or become team of risk factor.Also need to inspect an a past year light to team expressional trend moreover.The link points of total amount all want to deliberate.And, deliberating the headline can not be fixed attention on to too much now then and subsidize a game with a team important step eye in for many years consider, not short-term benefits.Hence, is many to change quantity to want consider.It is doing a choice Nang Xi, carry on possibility to study and discuss.Return a root exactly you want a mutually familiar market and acquaint with a consumer and study and discuss result to do judgment according to your possibility again, deciding to want don't throw in.”
Develop the keynote of marketing plot
The official pecuniary aid company of London Olympic Games is adidas(England), “They will do very many plot, we of the direct sponsor plot have to be a little bit little.Adidas(England) but the activity doing has influence in the world, property will be total to draw the brand of leading adidas, ”Gao Jia Li doesn't think that adidas(China) can acquire“Is limited”Olympic Games resources.
He thinks that the space that adidas(China) can develop is as usual very big.
Compare to, adidas(China) subsidizes Chinese athletics team and luck to launch.“We sponsored a the boxing that is known for very much in China to flow a member, he had already hoped to win a champion.We still sponsored Tae Kwon Do to win a champion, and Chinese volleyball brigade.”
“Our launching method and principle of marketing plot in China is following what time:First, our great strength's approving is subjected to basketball of the Chinese reception, these are extremely sport that many teenagers like.Parable, we invite NBA ball team to arrive China dozen to contend for in October, former years.We invite NBA Chi fame the ball star arrive Chinese upper level to do some plots, like arrive the Hong give up interaction.”
“It secondly is running.We created Chinese to come more more the ＬＯＶＥ to run and almost rose a running high tide.Perfectly right Peking is too hot, runs to eat to need not in the external appearance now.But till October autumn Gao Qi Shuang of time, we will hold the third international Marathon contest in Peking and absorb 3~40,000 to carry suggest to take part in a game.I think we of the pecuniary aid suited the demand that the Chinese raise my peace and health level and improve their Is to reserve through process running.”
“In addition, football be also more and more received by person.Pass cheap nike shoes from china by 30 in the last yearses, we don't stop to approve Chinese foot to help, still will support in the future.At the same time, we developed a series of grass-roots football activity, let Chinese small friend and bottom layer the people morely withdraw football to exercise in.Really, we would be Chinese consumer of basis is in love of the athletics fluxion launch marketing plot and from now on order to have to change according to beating of every year.”
As for game subsidize a choice, Gao Jia Li says, adidas contains the evaluation system and standard of oneself.